We get you to market, fast.
Rundlewood builds, executes, and optimizes proven go-to-market strategies for early stage and scale-up technology companies. As founders ourselves, we know that hands-on expertise, speed, and rapid iteration is what’s required to scale, grow, and win your market.
Your GTM can make or break your business. Don’t half-ass it.
We build proven GTM and market expansion strategies that drive growth. What sets us apart is we actually do the execution with you, and train you and your team so you can continue building. We don’t just leave you with some templates and wish you luck.
Creating, executing, and optimizing a successful go-to-market strategy can be overwhelming, particularly when you’re on the cusp of product-market fit, have limited resources, and you can’t afford the salary of the experienced growth leader posting daily tips on LinkedIn. How do we know?
Because we’re founders, too. With successful exits to boot.
Our expertise
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GTM Strategy & Execution
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Messaging & Positioning
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Sales & Growth Programs
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Marketing and PR
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Channel Partnerships
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International Expansion
Who we are
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Tracy Posadowski, Founder & Managing Director
Tracy is a two-time founder with a successful exit to the world’s largest technology distributor, two-time startup first hire, and technology go-to-market expert. She specializes in laying the foundation for successful growth, including defining and developing target markets and ICPs, messaging and positioning, growth marketing, investment pitches, and channel marketing.
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Tom Yeates, Director
Tom is an experienced international founder with a successful exit to a Fortune 50 company. He has a proven track record in growing and scaling businesses across Europe and North America, leading innovative sales teams responsible for over $3B USD in revenue, and developing and executing global channel partnership strategies. Tom specializes in building networks for startups to expand internationally.
“The team at Rundlewood provided the expertise needed to build our marketing, GTM and channel strategy. The result is successful market entry and channel partnerships we wouldn’t have prior to working with them.”
— Former Sales Leader, Symend
You CAN get the hands-on expertise you need to grow, today.
Early stage and scale up companies have a problem: they can’t find and afford talent that has the experience and track record not only to advise them on a solid strategy, but to DO the tactical work and be held ACCOUNTABLE.
We design your GTM strategy based on your business goals, and then we roll up our sleeves and get to work on the execution. That’s what sets us apart. We actually DO the tactical work.
Even better, we determine achievable KPIs based on experience, not a hunch, so you know what success looks like - just like a hired executive would, but without the hefty salary.
We ensure our plan is operable by your team once it’s set up, and include recommendations on a hiring plan to consider when you’re ready.
Advisors aren’t always doers.
The technology market is saturated with advisors and LP’s who will gladly spend a few hours with you to provide some insight and direction. But in a lot of cases, they haven’t run their own business, let alone taken a concept from scratch, developed it, and sold it to paying customers. Working as employee number 500 in a “startup” is very different than being on the ground floor trying to get the business off the ground. Accelerators are helpful, but they are theory and playbook-based, leaving you to figure it out.
We are strategic doers that have worked at executive levels in technology internationally. We offer onsite, remote and hybrid GTM programs to our clients across North America, the UK, and Europe.