Your GTM can make or break your business. Don’t half ass it.

You’ve got paying customers, investor pressure, and a product that’s ready to scale. But your go-to-market strategy? Either stuck, scattered, or still in your head.

That’s where we come in.

The GTM
gap, is real.

You're not the only founder staring down a growth wall.

Hiring a full-time CRO or CMO (or gasp! Both) is expensive. Junior employees are tactical and lack strategy. And let’s be honest: AI can’t build a plan that you can’t define.

What you actually need is someone who has successfully done this before, and will do it with you.

We’ve been there…

We’re not consultants or an agency. We’re senior operators who’ve done the work.

We’re two founders who built and sold our business to a Fortune 50. We grew up in “big corporate”, took the leap into entrepreneurship and learned to take risks and fail fast. We made mistakes so you don’t have to. Now we help B2B companies scale smarter by getting GTM right, from day one.

TRUSTED BY LEADING COMPANIES

  • Catalyzer
  • Customer Times
  • Futurpreneur
  • Hawkeye
  • Idea Helix
  • InterGen
  • IrisCX
  • KredosAi
  • Platform Calgary
  • Plug And Play
  • Rainmaker Consulting
  • Ready Room
  • Sunesis
  • Symend

What we offer

GTM Strategy

A go-to-market plan grounded in reality, built to deliver results now and scale over time.

Sales Development

A repeatable sales engine your team can run (and win with) every day.

Marketing

Messaging and campaigns that cut through the noise and drive real pipeline.

International Expansion

Confident, fast entry into new markets with the right plan and zero guesswork.

RESULTS, NOT TITLES.

RESULTS, NOT TITLES.

You’re not just hiring “senior people.”

We’re in it with you to build, launch and adapt the machine that grows your business. When we leave, your team will have great momentum and they’ll know how to keep it going.

  • Tracy created a compelling value proposition and impactful marketing assets that helped us define our new product. She brought clarity, structure, and deep Salesforce ecosystem knowledge to help us expand our offer.”

    - Walter Neeft, CEO, Calvi

  • “I've worked with Tracy in two scaling start-ups now. Her ability to build strong GTM foundations that early stage companies need is second to none. She is strategic, hands on, collaborative and just gets the job done.”

    - Jay McMullan, CRO, KredosAi

  • “As a scaling company, we had ambitious targets. Together, we built a GTM engine that doubled our ARR in a year and helped us raise our seed round. Tracy's experience and founder mindset was exactly what we needed to level up.”

    - Luke Kreuger, Founder and past CRO, IrisCX

  • "I so enjoy collaborating with Tracy and Tom. Their strategic expertise is clear, and they truly have a knack for simplifying complex challenges. They're professional and highly effective to work with."

    - Mary Ottaviano, Marketing Manager

What you can expect from us

Strategic Partnership

We become an extension of your team. Instead of delivering a static plan and disappearing, we work alongside you to ensure seamless execution. Our goal is to empower your team with the knowledge and skills they need, whether through direct training or by helping you build a comprehensive hiring plan. This hands-on approach guarantees that our partnership leads to tangible results.

Customised Strategy

We believe in a lean and focused approach. We'll define your go-to-market (GTM) strategy based on your current position and long-term vision, not on a generic, rinse-and-repeat playbook. Every recommendation and action is tailored to your unique market, your business, and your team, helping you enter new markets with confidence and clarity.

Tangible Results

Our focus is on delivering concrete, measurable outcomes, not just a polished presentation. We keep our work focused, founder-friendly, and always tied to a clear plan. Every action has a purpose, ensuring that our collaboration leads to confident growth and sustained success for your business.

Let’s talk. No pitch.

We’re not for everyone. But if you’re a founder who wants experienced, hands-on help to scale, we should talk.